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How Can B2B Marketing Become More Social?
B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11...
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Opportunity for Better B2B Marketing with Social Media & SEO
Oftentimes marketers budget, plan and implement online marketing tactics in silos. When it comes to SEO, Social and Content Marketing – integration is the best practice and that means a tremendous...
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Understanding B2B Social Media Through Infographics
It’s a persistent question: Is social media and networking appropriate for B2B marketing? There are many ways to answer that question and one of the most engaging is through statistics and information...
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5 Reports on B2B Social Media Marketing & New Media Trends
Staying on top of social media and networking trends is essential for B2B marketers. Forrester Research predicts, “B2B companies will spend $54 million on social media marketing in 2014, up from just...
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B2B & Social Media, Not As Different As You Think: Autodesk, Caterpillar at...
One of the big questions in the social media marketing space is whether social media is the place for B2B marketing. As companies begin to understand for every B2B company, there’s also a “C” aka...
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